When Do Super Bowl Winners Go To Disney? Unveiling the Magic Behind the “I’m Going to Disney World!” Tradition

The magic of winning the Super Bowl extends far beyond the confetti shower and hoisting the Lombardi Trophy. One of the most iconic and enduring traditions following this monumental victory is the declaration, “I’m going to Disney World!” But when, precisely, do the Super Bowl champions actually embark on this celebratory trip to the House of Mouse? The answer, as captivating as the spectacle itself, is almost immediately. The Super Bowl MVP, or a designated player from the winning team, typically appears at a Disney theme park the day after the Super Bowl.

The Lightning-Fast Timeline: From Gridiron Glory to Fairy Tale Fun

The timing is meticulously planned and executed with the precision of a well-oiled machine. Here’s a breakdown of the typical timeline:

• Post-Game Declaration: Immediately following the Super Bowl win, the selected player, amidst the roar of the crowd and the flashing cameras, utters the famous phrase. This moment is carefully orchestrated, with Disney having secured the rights to the phrase and the ad campaign since 1987.
• Late-Night/Early-Morning Travel: Often, the MVP and a small entourage will hop on a private jet very early in the morning following the game, sometimes even overnight if the game is in a location that facilitates quick travel. Remember, they need to be in Florida or California (depending on the designated park) by the next day!
• The Parade: The arrival is followed by a celebratory parade at either Magic Kingdom at Walt Disney World in Orlando, Florida, or Disneyland Park in Anaheim, California. The parade typically takes place in the afternoon of the day after the Super Bowl, drawing huge crowds eager to witness the champion’s arrival.
• Media Appearances & Photo Ops: The player participates in media appearances and photo opportunities throughout the day, allowing fans to capture the moment and promoting Disney’s brand association with victory.

This whirlwind 24-hour period is a feat of logistical planning, public relations mastery, and of course, a whole lot of Disney magic!

Why That Specific Timing?

The immediate timing of the Disney visit serves several crucial purposes:

• Capitalizing on the Momentum: Striking while the iron is hot ensures maximum media coverage and public interest. The Super Bowl win is fresh in everyone’s minds, and the Disney appearance extends the excitement and amplifies the brand association.
• Maintaining Brand Synergy: Disney’s partnership with the NFL is a powerful marketing tool. The quick turnaround reinforces the message that Disney is synonymous with celebration, achievement, and the fulfillment of dreams.
• Creating a Spectacle: The immediacy creates a sense of urgency and excitement, drawing crowds and generating buzz. It’s a spectacle that captures the imagination of fans of all ages.
• Media Coverage: It is important that Disney can capture and use this moment of celebration for advertisements and marketing that will be deployed throughout the year.

FAQs: Decoding the Disney Super Bowl Magic

Here are some frequently asked questions to provide a deeper understanding of this iconic tradition:

1. Who pays for the Super Bowl winner’s trip to Disney?

Disney picks up the tab. It’s part of their promotional agreement. The trip is comped, encompassing travel, accommodation, and the entire Disney experience. The exact details of their compensation are not fully available to the public but rest assured, it is a profitable moment for both sides.

2. Is it always the Super Bowl MVP who goes to Disney?

Not always. While the Super Bowl MVP is the most frequent choice, the winning team and Disney can choose another player to represent the team. This may be for strategic reasons, such as selecting a player with a compelling personal story or broader appeal.

3. How is the player chosen for the “I’m Going to Disney World!” campaign?

The selection is a collaborative decision between the winning team, the NFL, and Disney. Factors considered include the player’s performance in the game, their public image, and their ability to connect with fans.

4. Does the entire winning Super Bowl team go to Disney?

No, usually only the selected player and a small group of family and friends accompany them. However, other members of the team might visit Disney World or Disneyland at a later date, either on their own or as part of other celebrations.

5. Which Disney park is the Super Bowl parade held at?

Historically, both Magic Kingdom at Walt Disney World in Orlando, Florida, and Disneyland Park in Anaheim, California have hosted the parade. Lately, Magic Kingdom has become the more common destination.

6. How long has this “I’m Going to Disney World!” tradition been going on?

The tradition began in 1987 after the New York Giants won Super Bowl XXI. Quarterback Phil Simms was the first player to utter the now-iconic phrase.

7. Has anyone ever refused to say “I’m Going to Disney World!”?

There have been a few instances where players have been hesitant or reluctant to say the line, often due to personal reasons or endorsement conflicts. However, it’s rare for a player to outright refuse, given the exposure and the potential perks.

8. Does the player get to enjoy the Disney parks after the parade?

Yes, the player and their guests typically get to enjoy the Disney parks after the parade and media obligations are fulfilled. This allows them to experience the magic and celebrate their victory in a fun and memorable way.

9. How much does Disney pay the Super Bowl winner for saying “I’m Going to Disney World!”?

While the exact figure is not publicly disclosed, reports suggest that the chosen player receives a significant payment, estimated to be tens or even hundreds of thousands of dollars, in addition to the all-expenses-paid trip.

10. Are there any other Super Bowl traditions related to Disney?

While the “I’m Going to Disney World!” campaign is the most prominent, Disney also frequently runs other promotions and tie-ins with the Super Bowl, such as commercials featuring NFL players and special park events.

11. What happens if the Super Bowl is played in Orlando or Anaheim?

Even if the Super Bowl is held in close proximity to a Disney park, the selected player still typically makes an appearance at the park the following day. The tradition is less about travel and more about the symbolic gesture and the marketing opportunity.

12. Is this tradition likely to continue in the future?

Given the enduring popularity and effectiveness of the “I’m Going to Disney World!” campaign, it’s highly likely that this tradition will continue for many years to come. It’s a win-win for Disney, the NFL, and the winning player, solidifying its place as a beloved part of Super Bowl lore.

In conclusion, the immediate trip to Disney following a Super Bowl victory is more than just a vacation; it’s a carefully orchestrated spectacle that blends athletic achievement with the magic of Disney, creating an unforgettable moment for the player, the fans, and the brands involved. The timing is essential for capturing the excitement and reinforcing the powerful association between Disney and ultimate success.