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Cracking the Code: When Does Lululemon Go On Sale? A Savvy Shopper’s Guide

So, you’re hunting for a deal on those coveted Lululemon leggings or that perfectly-fitting sports bra? You’re not alone. Figuring out when Lululemon items actually go on sale can feel like deciphering a secret language. Fortunately, there are patterns and strategies that can help you score some serious savings.

Lululemon’s sale schedule isn’t rigidly fixed like clockwork, but generally speaking, you can expect to find the best discounts during their “We Made Too Much” (WMTM) section updates, which typically occur every Thursday morning. Beyond that, be on the lookout for major seasonal sales events around holidays like Black Friday and Boxing Day.

Decoding the Lululemon Sale Landscape

Understanding the nuances of Lululemon’s pricing strategy is crucial for making informed purchasing decisions. They cultivate an image of premium quality and exclusivity, which means deep, frequent discounts are not their norm. However, sales do happen, and knowing where and when to look is half the battle.

The Holy Grail: “We Made Too Much” (WMTM)

The “We Made Too Much” section is your go-to for finding discounted Lululemon items. This section contains items that are either overstocked, end-of-season colors, or styles that are being discontinued. Here’s what you need to know:

Weekly Drops: New items are typically added to the WMTM section every Thursday morning, usually around 11 AM EST. This is the prime time to check for fresh markdowns.
Online and In-Store: The WMTM section is available both online on Lululemon’s website and in-store at Lululemon locations. However, the selection can vary between the two.
Act Fast: Popular sizes and styles tend to sell out quickly, so if you see something you like, don’t hesitate.
Final Sale: Most items in the WMTM section are final sale, meaning they cannot be returned or exchanged. So, be certain of your size and style before purchasing.
Stealth Updates: Sometimes, Lululemon will refresh the WMTM section on other days, particularly after major holidays. Keep an eye out!

Seasonal Sales Events: Beyond the Weekly Drops

While the WMTM section is a consistent source of discounts, Lululemon also participates in larger seasonal sales events. These sales often offer more significant discounts on a wider range of items. Keep these dates in mind:

Black Friday: Like many retailers, Lululemon participates in Black Friday. This is a great opportunity to snag deals on a variety of items, although the discounts may not be as steep as some other stores.
Boxing Day (December 26th): Boxing Day, particularly in Canada, is another major sales event for Lululemon. Expect to see significant discounts both online and in-store.
After-Christmas Sale: Immediately following Christmas, Lululemon often has a sale to clear out remaining holiday inventory.
End-of-Season Sales: As seasons change (e.g., transitioning from summer to fall), Lululemon may offer discounts on seasonal items to make room for new collections. These aren’t always heavily promoted, so keeping an eye on the WMTM section during these periods is wise.
Special Events: Lululemon sometimes holds surprise sales or promotions tied to specific events, such as anniversaries or collaborations. Subscribe to their email list and follow them on social media to stay informed.

Strategies for Maximizing Your Savings

Knowing when to look for sales is only part of the equation. Here are some strategies for maximizing your savings when shopping at Lululemon:

Become a Lululemon Essential Member: The Lululemon Essential Membership is a free membership program that provides benefits such as free hemming, access to select Lululemon Studio content, and early access to some sales and events.
Shop Online Early: When a sale starts, shop online as soon as possible. The best deals and most popular sizes tend to sell out quickly.
Create a Wish List: Before a sale, create a wish list of items you want. This will help you stay focused and avoid impulse purchases.
Check Outlet Stores: Lululemon has outlet stores in some locations. These stores typically offer discounts on a wider range of items, including past-season styles and colors.
Consider Buying Used: If you’re on a tight budget, consider buying used Lululemon items from resale websites or consignment stores. You can often find gently used items at significant discounts.
Be Patient: If you don’t see what you want on sale right away, be patient. Lululemon often marks down items further as the sale progresses. However, keep in mind that the selection may become more limited as items sell out.

Beyond the Price Tag: Investing in Quality

While the thrill of a good deal is undeniable, remember that Lululemon is known for its quality. Consider the longevity and performance of the items you’re buying. A more expensive pair of Lululemon leggings that lasts for years may be a better investment than a cheaper alternative that wears out quickly.

Frequently Asked Questions (FAQs)

1. What is Lululemon’s “We Made Too Much” section?

The “We Made Too Much” (WMTM) section is Lululemon’s sale section where they offer discounted prices on overstocked items, end-of-season colors, or styles being discontinued. It’s available both online and in stores.

2. When does the “We Made Too Much” section get updated?

New items are typically added to the WMTM section every Thursday morning around 11 AM EST. This is the best time to check for new markdowns.

3. Are items in the “We Made Too Much” section returnable?

Generally, items in the WMTM section are final sale and cannot be returned or exchanged. Double-check the specific item’s details before purchasing.

4. Does Lululemon have Black Friday sales?

Yes, Lululemon participates in Black Friday, offering discounts on a variety of items both online and in-store.

5. Does Lululemon have Boxing Day sales?

Yes, particularly in Canada, Lululemon offers significant discounts during Boxing Day (December 26th).

6. Does Lululemon offer military discounts?

Yes, Lululemon offers a military discount to active duty military personnel, veterans, and their spouses. The discount is typically 15% off.

7. Does Lululemon offer a student discount?

Yes, Lululemon offers a student discount to eligible students. The discount is typically 15% off.

8. Where can I find Lululemon outlet stores?

Lululemon has outlet stores in select locations. You can find a list of outlet stores on the Lululemon website by using their store locator and filtering for “Outlet” stores.

9. Does Lululemon offer free shipping?

Lululemon offers free shipping on orders over a certain amount, which may vary. Check the Lululemon website for the current free shipping threshold.

10. How can I stay informed about Lululemon sales?

The best ways to stay informed about Lululemon sales are to:

Subscribe to Lululemon’s email list.
Follow Lululemon on social media.
Check the “We Made Too Much” section regularly.

11. Can I use gift cards to purchase sale items at Lululemon?

Yes, you can typically use Lululemon gift cards to purchase sale items, including those in the WMTM section.

12. What is the Lululemon Like New program?

Lululemon Like New is a resale program where you can trade in gently used Lululemon items for e-gift cards and purchase pre-owned Lululemon apparel at discounted prices. This program is available both online and in select stores.

By understanding these strategies and keeping an eye out for key sale periods, you’ll be well-equipped to snag those Lululemon items you’ve been dreaming of without breaking the bank. Happy shopping!