Table of Contents

Unveiling Your Amazon Storefront Follows: A Shopper’s Guide

So, you’ve been diligently following your favorite Amazon storefronts, eager to snag the best deals and support those brands you love. But where exactly do you find them all listed in one convenient place? The answer, while not entirely straightforward within the Amazon interface itself, lies primarily in utilizing Amazon Lists and, to a lesser extent, your order history. Let’s dive into the nitty-gritty of how to track those coveted storefronts and stay informed.

Deciphering the Amazon Follow Landscape

Amazon, in its infinite complexity, doesn’t offer a dedicated “Following” section specifically for storefronts akin to social media platforms. However, savvy shoppers have developed workarounds. The most effective method revolves around creating and utilizing Amazon Lists. Think of them as curated catalogs of your favorite sellers and products.

Leveraging Amazon Lists for Storefront Tracking

Creating a Storefront List: The core strategy is to create a dedicated list – think “Favorite Storefronts” or “Brands I Love” – and then populate it with products from the storefronts you want to follow. This provides a visual reminder of the brands you appreciate and makes it easier to revisit their offerings.
Adding Products to Your List: When browsing a storefront on Amazon, find a product you like. On the product page, you’ll see the familiar “Add to List” button. Select your dedicated “Favorite Storefronts” list (or create a new one if needed). Repeat this process for a few products from each storefront you wish to follow. The key is that any item will do.
Accessing Your Lists: Navigate to “Account & Lists” on the Amazon homepage (hover over your name in the top right corner). Click on the desired list (e.g., “Favorite Storefronts”). You’ll see the products you’ve added. While this doesn’t directly show all storefronts you “follow,” it offers a visual shortcut to revisiting them. The storefront’s name is always featured under the product’s name in the product list page.

Examining Your Order History

Your Amazon order history provides another, albeit less streamlined, method for locating storefronts.

Accessing Your Order History: Go to “Your Orders” in your Amazon account.
Identifying Storefronts: Examine your past purchases. Each order will display the seller’s name. This allows you to identify storefronts you’ve previously purchased from and might want to revisit. However, this requires manual sifting and doesn’t actively “follow” the storefront in the same way as a list.

Using Amazon’s “Follow” Feature (Limited)

While not a true “storefront follow,” Amazon offers a limited “Follow” feature for specific brands that actively utilize Amazon Posts.

Amazon Posts and Following: Amazon Posts are similar to social media posts, allowing brands to showcase their products and promotions directly on Amazon. If a brand actively uses Amazon Posts, you might see a “Follow” button on their posts or storefront.
Finding Followed Brands (If Applicable): If you have followed brands using Amazon Posts, these will sometimes appear in personalized recommendations or within specific Amazon Post feeds. However, this is heavily dependent on the brand’s activity and Amazon’s algorithm.
Note: The availability and visibility of this feature vary.

Why No Dedicated “Following” Section?

The lack of a dedicated “Following” section on Amazon for storefronts is a frequently discussed topic among avid shoppers. Amazon’s primary focus remains on product discovery and sales. Emphasizing individual storefronts might dilute the platform’s broader product search functionality. The current system encourages users to focus on products rather than solely on brands, which aligns with Amazon’s business model.

FAQs: Deep Dive into Amazon Storefront Following

Here are 12 frequently asked questions to further clarify the complexities of following Amazon storefronts:

1. Can I get notified when a storefront I “follow” (via my List) adds new products?

Unfortunately, no. Amazon does not offer direct notifications when a storefront adds new products, even if you’ve added their products to a list. You’ll need to periodically revisit the storefronts you are interested in.

2. Is there a third-party app that tracks Amazon storefronts I follow?

While some browser extensions or third-party apps claim to offer this functionality, be extremely cautious. These apps often require access to your Amazon account and data, posing potential security risks. Thoroughly research any app before granting it access.

3. How do I unsubscribe from email updates from a specific Amazon seller?

Locate an email you’ve received from the seller. There should be an unsubscribe link at the bottom of the email. Clicking this link will typically remove you from their email list.

4. Can I create multiple Amazon Lists to categorize my followed storefronts?

Absolutely! Creating multiple lists (e.g., “Tech Storefronts,” “Clothing Brands,” “Home Decor”) is a great way to organize your followed storefronts and make it easier to find specific brands.

5. Does “following” a brand on Amazon Posts guarantee I’ll see all their updates?

No. Like most social media platforms, Amazon’s algorithm determines which posts you see. Engagement (likes, comments, shares) and the brand’s posting frequency influence visibility.

6. How can I find new storefronts that sell products I’m interested in?

Utilize Amazon’s search function and browse related categories. Pay attention to the seller names associated with the products you find appealing. Also, explore “Customers who bought this item also bought” sections.

7. Are there any benefits to adding products to my Wish List instead of a dedicated “Storefront” List?

The Wish List is primarily for items you want to buy later. While you could use it to track storefronts, a dedicated list offers better organization if your primary goal is to monitor specific brands. Wish Lists have the added feature of allowing you to share your list with others.

8. How can I see if a storefront I’ve previously purchased from is still active on Amazon?

Visit your order history. If the seller’s name is still a clickable link, the storefront is likely still active. If the link is broken, they may no longer be selling on Amazon.

9. What’s the difference between an Amazon “Seller” and a “Vendor”?

Sellers are typically third-party businesses that sell directly to customers through the Amazon marketplace.
Vendors sell their products to Amazon, which then sells the products to customers. Vendor products are often labeled as “Ships from and sold by Amazon.com.”

10. How can I leave feedback for a storefront on Amazon?

After purchasing from a storefront, you can leave seller feedback. Go to “Your Orders,” find the order, and click “Leave Seller Feedback.” This feedback is public and helps other customers make informed decisions.

11. If a storefront changes its name on Amazon, will it affect my ability to find it through my order history?

No. Your order history will retain the name the storefront used at the time of your purchase. However, if you try to search for the storefront using its old name, you might not find it.

12. Will Amazon ever implement a dedicated “Following” feature for storefronts?

Only Amazon knows for sure. However, given the current platform structure and focus, it’s unlikely in the near future. The existing methods, especially utilizing Amazon Lists, remain the best workaround for tracking your favorite Amazon storefronts. Stay tuned to Amazon’s announcements for potential updates to the platform’s features.