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DoorDash vs. Instacart: Which Delivery Service Saves You More?

In the high-stakes arena of on-demand delivery, two titans reign supreme: DoorDash and Instacart. The burning question on everyone’s mind? Which one is actually cheaper? In a head-to-head comparison considering various fees, subscription models, and potential markups, Instacart tends to be slightly more expensive than DoorDash on a per-order basis due to markups on individual items. However, the final cost depends heavily on your order size, delivery distance, the presence of promotions, and whether you opt for a subscription service like DashPass or Instacart+. Let’s dive into the nitty-gritty and dissect the cost factors to help you make an informed decision.

Deconstructing the Cost: DoorDash vs. Instacart

To truly understand which platform offers better value, we need to break down the various cost components involved:

Base Prices and Markups

DoorDash: Primarily focuses on restaurant delivery. Restaurants generally set their own menu prices, so DoorDash doesn’t typically add a markup to individual items. However, it’s always wise to compare prices with the restaurant’s direct ordering option, if available.
Instacart: Specializes in grocery delivery, and this is where things get interesting. Instacart often marks up the prices of individual items compared to in-store prices. These markups can vary widely depending on the store, the item, and even the time of day. Always compare the Instacart price to the price you’d pay if you went to the store yourself.

Delivery Fees

DoorDash: Delivery fees vary based on distance, time of day, and restaurant popularity. During peak hours or for longer distances, expect to pay a higher delivery fee. Also, keep an eye out for small order fees, which kick in if your order doesn’t meet a minimum threshold.
Instacart: Similar to DoorDash, Instacart’s delivery fees are affected by distance, time of day, and the store’s popularity. They also implement busy pricing, which increases fees during peak demand. Like DoorDash, small order fees may apply.

Service Fees

DoorDash: DoorDash levies a service fee on each order. This fee helps cover operational costs. The exact amount varies but is typically a percentage of the order subtotal.
Instacart: Instacart also charges a service fee, calculated as a percentage of the order subtotal. The percentage can fluctuate, so carefully review the fee before finalizing your order.

Tipping

DoorDash & Instacart: Tipping is customary and expected on both platforms. You can tip before or after delivery, and the amount is entirely up to you. A standard tip is usually 15-20% of the order total. Remember to factor in the tip when calculating the overall cost.

Subscription Services: DashPass vs. Instacart+

Both DoorDash and Instacart offer subscription programs that can potentially save you money if you use the services frequently.

DoorDash DashPass: For a monthly or annual fee, DashPass waives delivery fees and reduces service fees on eligible orders over a specific amount (typically $12-$15). This can be a significant saving if you order from DoorDash multiple times per month.
Instacart+: Instacart+ eliminates delivery fees on orders over $35 and offers reduced service fees. It also provides other perks, such as credits back on eligible orders. If you regularly use Instacart for grocery shopping, Instacart+ can be a worthwhile investment.

Promotions and Discounts

DoorDash & Instacart: Both platforms regularly offer promotions, discounts, and coupons. Keep an eye out for these deals, as they can substantially reduce your overall cost. Check the apps regularly and sign up for email alerts to stay informed.

Real-World Scenario: A Comparative Example

Let’s imagine you’re ordering a meal from a restaurant and groceries for the week:

Scenario 1: Restaurant Meal

Order: $30 meal from a local restaurant
DoorDash: Base price: $30, Delivery fee: $3, Service fee: $3, Tip: $6 (20%), Total: $42
Instacart (restaurant delivery, if available): Base price: $30, Delivery fee: $4, Service fee: $4, Tip: $6 (20%), Total: $44 (likely higher due to potential menu markups)

Scenario 2: Grocery Shopping

Order: $100 worth of groceries
DoorDash (limited grocery options): Not ideal for a full grocery shop.
Instacart: Base prices (with markups): $110, Delivery fee: $5, Service fee: $10, Tip: $22 (20%), Total: $147

Analysis:

For the restaurant meal, DoorDash is slightly cheaper, primarily because restaurants set their own menu prices on DoorDash.
For groceries, Instacart is significantly more expensive due to the item markups and higher service fee based on a higher order subtotal (including those markups).

The Bottom Line: It Depends

As you can see, there’s no one-size-fits-all answer. DoorDash is typically cheaper for restaurant orders where price markups aren’t present. Instacart can become more cost-effective if you subscribe to Instacart+ and order groceries frequently, offsetting the item markups with waived delivery fees and reduced service fees. Always compare prices and factor in all fees and tips to determine the best option for your specific needs.

Frequently Asked Questions (FAQs)

1. Does Instacart always mark up prices?

Yes, Instacart often marks up prices compared to in-store prices. The extent of the markup varies depending on the store, the item, and the time of day. It’s always a good idea to compare prices before placing your order.

2. Are delivery fees the same on DoorDash and Instacart?

No, delivery fees vary based on several factors, including distance, time of day, and demand. Both platforms use dynamic pricing, so fees can fluctuate. Always check the estimated delivery fee before confirming your order.

3. What is a service fee, and why do DoorDash and Instacart charge it?

The service fee is a charge levied by both DoorDash and Instacart to cover operational costs. It is typically calculated as a percentage of the order subtotal and helps fund the platform’s infrastructure, customer support, and other expenses.

4. Is DashPass worth the money?

If you frequently order from DoorDash (more than a few times per month), DashPass can be worth the investment. It waives delivery fees and reduces service fees on eligible orders, potentially saving you a significant amount of money over time.

5. Is Instacart+ worth the money?

If you regularly use Instacart for grocery shopping, Instacart+ can be a good value. It eliminates delivery fees on orders over $35 and offers reduced service fees. Consider your ordering frequency to determine if the subscription cost is justified.

6. Can I avoid tipping on DoorDash or Instacart?

While tipping is not mandatory, it is highly recommended. Delivery drivers and shoppers rely on tips to supplement their income. A standard tip is usually 15-20% of the order total.

7. Do DoorDash and Instacart offer promotions or discounts?

Yes, both platforms regularly offer promotions, discounts, and coupons. Check the apps and sign up for email alerts to stay informed about available deals.

8. Can I use coupons on both DoorDash and Instacart?

Yes, both platforms allow you to use coupons to reduce your order total. You can typically find coupons within the app or on the platform’s website.

9. What is a small order fee?

A small order fee is charged when your order doesn’t meet a minimum threshold. This fee is designed to compensate the platform and the delivery driver for the cost of fulfilling a small order.

10. Which platform is better for restaurant delivery: DoorDash or Instacart?

DoorDash is generally considered better for restaurant delivery. It has a wider selection of restaurants and doesn’t typically mark up menu prices (though it’s always wise to compare). Instacart also offers restaurant delivery in some areas, but the options may be more limited and subject to markups.

11. Which platform is better for grocery delivery: DoorDash or Instacart?

Instacart is the clear winner for grocery delivery. It specializes in grocery shopping and offers a vast selection of stores and items. While DoorDash offers some grocery options, Instacart’s focus and expertise make it the superior choice.

12. How can I minimize costs when using DoorDash or Instacart?

Here are a few tips to minimize costs:

Compare prices: Always compare prices of individual items or meals with in-store or restaurant prices.
Take advantage of promotions: Utilize coupons, discounts, and special offers.
Meet minimum order requirements: Avoid small order fees by ordering enough to meet the minimum threshold.
Consider subscription services: If you order frequently, DashPass or Instacart+ can save you money.
Order during off-peak hours: Delivery fees may be lower during less busy times.
Plan ahead: Avoid impulse orders and create a shopping list to stick to your budget.

By carefully considering these factors, you can make informed decisions and choose the delivery service that offers the best value for your needs. Happy ordering!