The New Amsterdam Theatre: Disney’s Broadway Renaissance

The New Amsterdam Theatre, a Beaux-Arts masterpiece located on 42nd Street in New York City, was meticulously restored by The Walt Disney Company in 1997. This landmark theater, once a beacon of Broadway’s golden age, had fallen into disrepair before Disney’s intervention, marking a pivotal moment in the revitalization of Times Square.

A Tale of Two Eras: From Ziegfeld Follies to The Lion King

The New Amsterdam’s story is one of dramatic highs and perilous lows, reflecting the broader narrative of Broadway itself. Its transformation under Disney’s stewardship is nothing short of remarkable.

The Birth of a Broadway Legend

Opening its doors in 1903, the New Amsterdam was immediately hailed as one of the most beautiful and technically advanced theaters in the world. Designed by architects Herts & Tallant, its opulent Art Nouveau interiors and state-of-the-art stage mechanics quickly made it the home of the legendary Ziegfeld Follies. These lavish revues, featuring dazzling costumes, elaborate sets, and the iconic “Ziegfeld Girls,” defined Broadway glamour for decades. Stars like W.C. Fields, Fanny Brice, and Will Rogers graced its stage, solidifying the New Amsterdam’s place in theatrical history.

A Descent into Decay

As tastes changed and economic pressures mounted, the New Amsterdam, like many other Broadway theaters, entered a period of decline. The Great Depression dealt a significant blow, and the theater eventually transitioned into a movie house. By the mid-20th century, 42nd Street had become synonymous with urban decay, and the New Amsterdam was no exception. The once-grand palace became a shadow of its former self, its elegant interiors hidden under layers of grime and neglect.

Disney’s Grand Vision: A New Chapter

In the early 1990s, The Walt Disney Company, under the leadership of CEO Michael Eisner, saw an opportunity to not only restore the New Amsterdam but also to play a key role in the revitalization of Times Square. Disney’s commitment to the project was substantial. The company signed a 49-year lease on the theater and embarked on a comprehensive multi-million dollar restoration. The goal was to return the New Amsterdam to its former glory, preserving its historical integrity while modernizing its facilities for contemporary theatrical productions.

The restoration process was painstakingly detailed. Original architectural drawings were consulted, artisans were hired to recreate lost or damaged decorative elements, and state-of-the-art sound and lighting systems were installed. The result was breathtaking. In 1997, the New Amsterdam reopened to the public with the world premiere of “King David”, followed shortly thereafter by the smash hit “The Lion King,” which played at the theater for nearly a decade.

A Catalyst for Change

Disney’s investment in the New Amsterdam proved to be a catalyst for the transformation of Times Square. The company’s presence attracted other businesses and developers, leading to a wave of new construction and renovation projects. 42nd Street was reborn as a family-friendly entertainment destination, reclaiming its place as the heart of Broadway. The success of the New Amsterdam also paved the way for other major theatrical restorations, demonstrating the power of cultural preservation and the enduring appeal of live theater.

Frequently Asked Questions (FAQs)

1. When was the New Amsterdam Theatre originally built?

The New Amsterdam Theatre was originally built and opened its doors in 1903.

2. Who were the architects responsible for the New Amsterdam Theatre’s design?

The architects Herts & Tallant were responsible for the design of the New Amsterdam Theatre, imbuing it with a distinctive Art Nouveau style.

3. What was the New Amsterdam Theatre primarily known for in its early years?

In its early years, the New Amsterdam Theatre was renowned for being the home of the Ziegfeld Follies, lavish revues that epitomized Broadway glamour.

4. How long did the restoration of the New Amsterdam Theatre by Disney take?

The restoration of the New Amsterdam Theatre by Disney took several years, with construction starting in 1995 and the grand reopening occurring in 1997.

5. What show premiered at the New Amsterdam Theatre after its restoration in 1997?

After its restoration, the New Amsterdam Theatre reopened with the world premiere of “King David” in 1997.

6. How did Disney’s restoration of the New Amsterdam Theatre impact Times Square?

Disney’s restoration played a crucial role in the revitalization of Times Square, attracting other businesses and developers, and transforming the area into a family-friendly entertainment hub.

7. What architectural style is the New Amsterdam Theatre known for?

The New Amsterdam Theatre is known for its Beaux-Arts architecture, with significant Art Nouveau influences in its interior design.

8. What were some of the challenges faced during the restoration of the New Amsterdam Theatre?

Some of the challenges included deterioration of the original architectural details, damage from years of neglect, and the need to modernize the theater’s facilities while preserving its historical integrity.

9. How long did “The Lion King” play at the New Amsterdam Theatre?

“The Lion King” played at the New Amsterdam Theatre for nearly a decade, becoming one of the longest-running shows in the theater’s history before moving to the Minskoff Theatre.

10. What is the seating capacity of the New Amsterdam Theatre?

The New Amsterdam Theatre has a seating capacity of approximately 1,702, offering a relatively intimate setting for a Broadway theater of its size and historical significance.

11. What is the significance of Disney’s 49-year lease on the New Amsterdam Theatre?

The 49-year lease demonstrated Disney’s long-term commitment to the New Amsterdam Theatre and the revitalization of Times Square, providing a foundation for future investment and development in the area.

12. Besides “The Lion King,” what other notable Disney productions have played at the New Amsterdam Theatre?

Besides “The Lion King,” other notable Disney productions that have played at the New Amsterdam Theatre include “Mary Poppins”, “Aladdin,” and multiple Disney special events and premieres. This highlights the theater’s continued importance as a flagship venue for Disney Theatrical Productions.