The New Amsterdam Theatre: Disney’s Crown Jewel on Broadway

The New Amsterdam Theatre, a magnificent architectural marvel on Broadway, was meticulously restored by The Walt Disney Company in 1997. This marked a pivotal moment, not only in Disney’s history but also in the revitalization of Times Square and the wider Broadway theatre district.

A Theatrical Renaissance: Disney’s Investment in Broadway

Disney’s foray into Broadway wasn’t just a business venture; it was a calculated bet on the future of live entertainment and a significant investment in the cultural fabric of New York City. The New Amsterdam, once a beacon of theatrical innovation, had fallen into disrepair. Disney recognized its potential and embarked on a comprehensive restoration project that would breathe new life into the theatre and, in doing so, contribute significantly to the area’s renaissance.

From Vaudeville to Revival: A Storied History

The New Amsterdam Theatre, built in 1903, was initially a hub for vaudeville, showcasing a diverse range of acts from acrobats and comedians to singers and dancers. It was the home of the Ziegfeld Follies, a series of lavish theatrical revues known for their spectacle and glamour. However, like many grand theatres, the New Amsterdam suffered during the mid-20th century decline of Broadway, eventually falling into disuse and disrepair. Its ornate interiors were neglected, and the building faced an uncertain future.

Disney’s Meticulous Restoration: A Labor of Love

Disney’s restoration was far more than a simple renovation; it was a meticulous recreation of the theatre’s original grandeur. The company invested millions to restore the New Amsterdam to its former glory, ensuring that every detail, from the elaborate plasterwork to the intricate lighting fixtures, was historically accurate. This commitment to authenticity paid off, creating a stunning theatrical space that honors its rich history while providing a state-of-the-art venue for modern productions.

Impact on Times Square and Broadway: A Catalyst for Change

Disney’s commitment to the New Amsterdam served as a catalyst for the revitalization of Times Square. The restoration project signaled a new era of investment and development, attracting other businesses and entertainment companies to the area. The success of Disney’s theatrical productions, beginning with “The Lion King”, further solidified Broadway’s resurgence and cemented Disney’s role as a major player in the industry. The New Amsterdam became a symbol of hope and renewal, demonstrating the power of arts and entertainment to transform a community.

Continued Legacy: A Stage for Excellence

Today, the New Amsterdam Theatre continues to thrive, hosting critically acclaimed productions and drawing audiences from around the world. It stands as a testament to Disney’s vision, its commitment to quality, and its belief in the enduring power of live theatre. The theatre’s restoration is a story of preservation, innovation, and the transformative impact of investing in the arts.

Frequently Asked Questions (FAQs) about the New Amsterdam Theatre

Q1: When did Disney purchase the New Amsterdam Theatre?

Disney officially signed the lease for the New Amsterdam Theatre in 1993, marking the beginning of the restoration project. The theatre’s restoration was completed and opened to the public in 1997.

Q2: How much did Disney invest in the restoration of the New Amsterdam Theatre?

The total investment for the restoration was estimated to be around $34 million. This substantial investment reflected Disney’s commitment to restoring the theatre to its original grandeur and ensuring its long-term viability.

Q3: What was the first Disney production to open at the New Amsterdam Theatre after its restoration?

While the New Amsterdam Theatre reopened in 1997, the first major Disney theatrical production to debut there after the restoration was “The Lion King”. While the Lion King opened shortly after the New Amsterdam Theatre reopened, The Lion King did not open until November, so this would not be considered the first opening production after the New Amsterdam Theatre reopened.

Q4: What architectural style is the New Amsterdam Theatre?

The New Amsterdam Theatre is primarily designed in the Art Nouveau style, characterized by its flowing lines, organic motifs, and intricate detailing. The theatre also incorporates elements of Beaux-Arts architecture, creating a unique and visually stunning aesthetic.

Q5: Who were the original architects of the New Amsterdam Theatre?

The New Amsterdam Theatre was designed by architects Henry Herts and Hugh Tallant, who were renowned for their expertise in theatre design. They collaborated to create a space that was both aesthetically pleasing and functionally efficient for theatrical productions.

Q6: What are some of the notable architectural features of the New Amsterdam Theatre?

Notable features include the theatre’s ornate facade, its elaborate plasterwork, its intricate lighting fixtures, and its grand proscenium arch. The theatre also boasts numerous murals and sculptures that contribute to its overall artistic appeal.

Q7: Was the New Amsterdam Theatre ever used as a movie theatre?

During its early years, the New Amsterdam Theatre primarily hosted live theatrical performances. While it may have occasionally screened films, it was never primarily used as a dedicated movie theatre. It remained focused on live stage productions.

Q8: Can you take tours of the New Amsterdam Theatre?

Yes, the New Amsterdam Theatre offers public tours that provide insights into its history, architecture, and restoration. These tours are a great way to explore the theatre’s hidden corners and learn more about its significance in the history of Broadway. Check Disney Theatrical Productions website for current tour information.

Q9: Why did Disney choose the New Amsterdam Theatre for restoration?

Disney chose the New Amsterdam Theatre due to its prime location in the heart of Times Square, its rich historical significance, and its architectural beauty. The company recognized the theatre’s potential to become a flagship venue for its Broadway productions and a symbol of the area’s revitalization.

Q10: How did the restoration of the New Amsterdam Theatre impact property values in Times Square?

The restoration had a significant positive impact on property values in Times Square. It signaled a renewed interest in the area and attracted other businesses and investors, leading to increased commercial activity and higher property values.

Q11: What other Broadway theatres has Disney been involved with?

While the New Amsterdam Theatre is Disney’s primary Broadway venue, the company has also presented productions at other theatres, including the Minskoff Theatre, where “The Lion King” moved after its successful run at the New Amsterdam, and the St. James Theatre, where “Frozen” previously played.

Q12: Is the New Amsterdam Theatre considered a landmark?

Yes, the New Amsterdam Theatre is a designated New York City landmark. This designation recognizes the theatre’s historical and architectural significance and provides protection against demolition or inappropriate alterations.