Who Is Brad in the Crest Commercial? The Definitive Answer

Let’s cut to the chase: the “Brad” in the widely recognized Crest commercials, known for his infectious smile and compelling dental transformation, is typically portrayed by actor and model Tanner Novlan. While Crest, like many major brands, utilizes a variety of actors for its campaigns, Tanner Novlan has become the face most associated with the “Brad” character in recent years, specifically in commercials highlighting the transformative power of Crest Whitening Emulsions. He represents the everyday individual achieving a brighter, more confident smile through the product.

Tanner Novlan: More Than Just a Great Smile

Beyond his role as “Brad,” Tanner Novlan boasts a multifaceted career spanning acting, modeling, and even songwriting. This makes him far more than just a pretty face promoting toothpaste.

A Rising Star in Hollywood

Novlan’s acting credits include appearances in popular television series such as “Modern Family,” “Parenthood,” and “Roswell, New Mexico.” He gained significant recognition for his role as Gregory Manes in the CBS soap opera “The Bold and the Beautiful.” This extensive experience in the entertainment industry showcases his versatility and talent, demonstrating that he is a seasoned professional beyond just his work with Crest. He’s a performer who understands how to connect with an audience and bring authenticity to his roles, even when those roles are promoting dental hygiene.

From Model to Leading Man

Before his acting career took off, Novlan worked extensively as a model. This experience honed his ability to connect with a camera, which is clearly evident in the Crest commercials. He knows how to project confidence and credibility, making him an ideal choice for representing a product that promises a brighter, more appealing smile. He’s not just reading lines; he’s selling the feeling of confidence.

A Canadian Connection

It’s also worth noting that Tanner Novlan hails from Canada. This adds another layer to his appeal, broadening his marketability and contributing to his relatable persona. His upbringing likely influenced his down-to-earth personality, which shines through in his performances, making him a likable and trustworthy spokesperson.

Crest’s Strategy: Relatability and Transformation

Crest’s choice to feature actors like Tanner Novlan as “Brad” is a deliberate strategy. They aim to connect with viewers on a personal level by showcasing relatable individuals who experience a tangible improvement through their product.

The Power of the Before-and-After

The core of the Crest commercial’s effectiveness lies in the classic before-and-after transformation. By showing the initial state of “Brad’s” teeth and then revealing his dramatically improved smile, Crest visually demonstrates the product’s efficacy. This simple yet powerful technique resonates with viewers who are seeking a similar transformation. It’s a promise of attainable beauty and increased self-esteem.

Everyday People, Extraordinary Results

Crest doesn’t typically cast supermodels or Hollywood A-listers for these commercials. Instead, they choose actors like Tanner Novlan, who possess a relatable and approachable quality. This allows viewers to see themselves in “Brad’s” shoes, envisioning a similar improvement in their own smiles. The “everyday person” approach makes the product feel more accessible and less intimidating.

Building Trust Through Authenticity

While commercials are inherently designed to sell a product, Crest strives to create a sense of authenticity. By casting actors who can convincingly portray the joy and confidence that comes with a brighter smile, they build trust with their audience. Tanner Novlan’s genuine demeanor helps to achieve this, making him an effective ambassador for the brand.

Frequently Asked Questions (FAQs) About Brad and Crest

Here are some frequently asked questions to further clarify the identity of “Brad” and his role in the Crest commercials:

1. Is Tanner Novlan always Brad in the Crest commercials?

No. While Tanner Novlan is most frequently associated with the role, Crest uses different actors for their various campaigns. However, he’s the most recognizable face currently linked to the “Brad” character.

2. What specific Crest products does Tanner Novlan promote?

He’s most notably associated with Crest Whitening Emulsions, often featured in commercials showcasing its ease of use and dramatic whitening results.

3. What other commercials has Tanner Novlan appeared in?

While Crest is a prominent part of his portfolio, he has also been featured in commercials for other brands, leveraging his modeling background and acting talent.

4. How can I find Tanner Novlan’s other acting work?

You can easily find his filmography on popular websites like IMDb (Internet Movie Database).

5. Does Tanner Novlan have any social media presence?

Yes! You can find him on platforms like Instagram and Twitter, where he often shares updates on his projects and personal life.

6. What makes Tanner Novlan a good fit for the Crest brand?

His infectious smile, relatable personality, and professional demeanor make him an ideal ambassador for Crest. He embodies the confidence and attractiveness that the brand aims to promote.

7. Are the “before-and-after” results in the Crest commercials real?

Crest maintains that the results depicted in their commercials are achievable with consistent product use, but individual results may vary. They rely on visual evidence alongside claims.

8. How long has Tanner Novlan been working with Crest?

He has been associated with Crest for several years, becoming a recognizable face for the brand’s whitening products, particularly Crest Whitening Emulsions.

9. What is the overall message that Crest is trying to convey with these commercials?

Crest’s commercials aim to demonstrate that a brighter, whiter smile is attainable for everyone through their accessible and effective products.

10. Does Crest use other well-known actors in their commercials?

While they often feature relatable individuals, Crest has occasionally partnered with celebrities to promote their products, aiming to reach a wider audience.

11. How can I audition for Crest commercials?

Keep an eye on casting calls through reputable casting agencies and online platforms that specialize in casting opportunities.

12. Is there any controversy surrounding Crest’s advertising practices?

Like any major brand, Crest has faced occasional scrutiny regarding the accuracy of their claims. However, they generally adhere to advertising regulations and strive to present their products honestly.