Who Graces the Tail of Alaska Airlines? A Deep Dive into the “Eskimo” Identity

The instantly recognizable face gazing out from the tail of Alaska Airlines aircraft is, in fact, an image of an Eskimo. But this isn’t just any Eskimo; it’s a representation that the airline has carefully cultivated and refined over decades, evolving from a somewhat generic depiction to a more nuanced and respectful portrayal of the Alaska Native heritage. The individual on the tail is intended to embody the spirit and connection to the land that characterizes Alaska and its people, though he isn’t a portrait of a specific historical figure.

A History Etched in Flight: The Evolution of the “Eskimo”

The story of the “Eskimo” on the tail of Alaska Airlines is intrinsically linked to the airline’s own history and its deep roots in the Alaskan territory. To understand its significance, it’s crucial to journey back to the early days of aviation in Alaska.

Humble Beginnings and a Bold Identity

Founded in 1932 as McGee Airways, the airline initially served the rugged terrain of Alaska, connecting remote communities. As it evolved into Alaska Airlines, the need for a distinct visual identity became apparent. In the 1950s, the “Eskimo” logo was introduced, a deliberate attempt to associate the airline with the region it served and to convey a sense of authenticity and connection to the Alaskan wilderness. This initial design, while intended to be respectful, was arguably a somewhat generalized depiction.

Refining the Image: A Focus on Respect and Authenticity

Over the years, Alaska Airlines has undertaken several revisions to the “Eskimo” logo, striving to ensure it reflects a deeper understanding and respect for Alaska Native culture. The airline engaged with Alaska Native communities, seeking feedback and guidance on how to best represent their heritage. These consultations led to subtle yet significant changes in the design. Details were added to the facial features to reflect the diversity of Alaska Native faces.

The current iteration of the logo, while still referred to by some as the “Eskimo,” is viewed by Alaska Airlines as a symbol of their commitment to the people and the state of Alaska. They actively support Alaska Native communities through various initiatives and partnerships. This commitment extends beyond the visual representation to genuine engagement and advocacy.

More Than Just an Image: Symbolism and Significance

The figure on the tail isn’t merely a picture; it’s laden with symbolism intended to evoke a sense of place and heritage.

The Mukluk and the Parka: Elements of Tradition

The mukluk, a soft boot traditionally made from reindeer or sealskin, represents warmth, practicality, and adaptation to the harsh Alaskan climate. Similarly, the parka, a fur-lined coat, symbolizes protection and resilience in the face of challenging conditions. These traditional garments reinforce the connection to the land and the resourcefulness of Alaska Native peoples.

Looking Towards the Future: A Symbol of Progress

While rooted in tradition, the image also represents a forward-looking perspective. The gaze of the figure is directed outwards, symbolizing progress, exploration, and the airline’s commitment to connecting Alaska with the rest of the world. It’s a visual reminder of the enduring spirit of Alaska and its people.

Frequently Asked Questions (FAQs)

1. Is it appropriate to call the figure on the Alaska Airlines tail an “Eskimo”?

The term “Eskimo” has a complex history. While historically used to refer to Inuit and Yupik peoples, it is now often considered outdated or even offensive by some. Alaska Airlines acknowledges this and uses the term carefully, primarily in reference to the historical context of the logo’s evolution. It’s more accurate and respectful to refer to the figure as representing Alaska Native heritage or simply as the image on the tail of the Alaska Airlines planes.

2. Has Alaska Airlines ever considered changing the logo?

The airline has repeatedly stated that it has no plans to remove or significantly alter the image. They view it as a symbol of their history and their commitment to Alaska. However, they continuously work to ensure the portrayal is respectful and accurate. They are committed to ongoing dialogue with Alaska Native communities.

3. What specific Alaska Native groups were consulted in the logo’s redesigns?

While the airline may not publicly disclose specific individual groups due to the complexity of the numerous consultations, they have consistently stated that they have worked closely with various Alaska Native organizations and cultural experts throughout the redesign process. These groups provide invaluable feedback on cultural accuracy and sensitivity.

4. Does Alaska Airlines support Alaska Native communities financially?

Yes, Alaska Airlines has a long history of supporting Alaska Native communities through various philanthropic initiatives, scholarships, and partnerships. They invest in programs that promote education, economic development, and cultural preservation.

5. How does the logo connect to the airline’s mission and values?

The logo embodies the airline’s commitment to connecting communities, fostering understanding, and promoting responsible tourism in Alaska. It reflects their values of integrity, respect, and a deep appreciation for the unique culture and environment of Alaska.

6. What if someone finds the logo offensive?

Alaska Airlines takes concerns about cultural sensitivity seriously. They encourage individuals to reach out with feedback and engage in constructive dialogue. The airline is committed to listening and learning from diverse perspectives.

7. When was the current version of the logo introduced?

The most recent significant redesign of the “Eskimo” logo was completed in 1988. However, subtle refinements have been made since then, informed by ongoing consultations with Alaska Native communities.

8. Are there other airlines that feature indigenous people or cultures in their branding?

Yes, several airlines around the world incorporate indigenous imagery or cultural symbols into their branding. Each airline’s approach is unique and often reflects the specific history and relationship between the airline and the local communities.

9. Does Alaska Airlines have any Alaska Native employees?

Yes, Alaska Airlines actively recruits and employs individuals from diverse backgrounds, including Alaska Native communities. They strive to create a workplace that is inclusive and representative of the communities they serve.

10. How does Alaska Airlines ensure its employees are culturally sensitive when interacting with Alaska Native customers?

The airline provides cultural sensitivity training to its employees, particularly those who interact directly with customers. This training helps employees understand and respect the cultural nuances of Alaska Native communities.

11. What is the future of the “Eskimo” logo on Alaska Airlines?

The future of the logo seems secure, at least in the near term. Alaska Airlines continues to emphasize its commitment to maintaining the image as a symbol of its connection to Alaska, while also remaining open to feedback and ongoing dialogue. Continuous refinement, not outright replacement, is the likely path forward.

12. Where can I learn more about Alaska Native cultures and communities?

There are numerous resources available to learn more about Alaska Native cultures and communities. Museums, cultural centers, and educational institutions throughout Alaska and beyond offer valuable insights. Additionally, many Alaska Native organizations have websites and publications that provide information about their history, traditions, and contemporary issues. Examples include the Alaska Federation of Natives and the various regional tribal organizations throughout the state.