Who Sings That Catchy Tune in the Cosentyx Commercial?

The singer you hear belting out the powerful anthem in the Cosentyx commercials is the incredible Beth Ditto. Her distinctive and soulful voice, paired with the uplifting message of the song, makes for a truly memorable and inspiring advertisement. But there’s more to the story than just Ditto’s vocals. Let’s delve into the details of the song, its message, and the artist behind it all.

Beth Ditto: The Voice Behind the Power

Beth Ditto is no stranger to the music scene. Known for her unapologetic attitude, powerful vocals, and distinctive style, she rose to fame as the lead singer of the indie rock band Gossip. Their hit song “Standing in the Way of Control” became an anthem for the LGBTQ+ community and propelled the band to international recognition. Ditto’s solo career has further solidified her status as a formidable force in music.

Beyond her musical talent, Ditto is also an outspoken advocate for body positivity and LGBTQ+ rights. Her bold and authentic personality resonates with audiences worldwide, making her a perfect fit for the Cosentyx campaign’s message of empowerment and self-acceptance. Her voice exudes strength and vulnerability simultaneously, capturing the complexities of living with chronic conditions like psoriasis and psoriatic arthritis.

The Song: “Heavy Cross” and Its Meaning

The song featured in many Cosentyx commercials is “Heavy Cross,” another smash hit by Gossip, the band fronted by Beth Ditto. Released in 2009, “Heavy Cross” is a powerful, gospel-infused anthem that speaks to resilience, overcoming adversity, and finding strength within oneself. The song’s driving beat and Ditto’s soaring vocals create a feeling of unstoppable momentum, perfectly complementing the commercial’s visual narrative of individuals living full and active lives despite their conditions.

The lyrics, while not explicitly about psoriasis or psoriatic arthritis, resonate deeply with the experiences of those who live with these conditions. The song’s message of carrying burdens and finding the inner strength to move forward aligns perfectly with the commercial’s goal of empowering individuals to take control of their health and live life to the fullest. “Heavy Cross” transcends its origins as a rock song, becoming a powerful symbol of hope and resilience for many.

Cosentyx and Its Message of Empowerment

Cosentyx is a prescription medication used to treat various inflammatory conditions, including plaque psoriasis, psoriatic arthritis, ankylosing spondylitis, and non-radiographic axial spondyloarthritis. The commercials featuring “Heavy Cross” aim to promote the drug while also inspiring individuals living with these conditions to seek treatment and not let their condition define them.

The commercials often showcase individuals engaging in activities they love, such as dancing, hiking, and spending time with loved ones. The visuals, combined with the powerful message of “Heavy Cross,” create a sense of optimism and possibility, encouraging viewers to believe that they too can live a fulfilling life despite their condition. The strategic use of music elevates the message, transforming a simple advertisement into a powerful and emotional narrative.

FAQs: Unveiling More About the Cosentyx Commercial Song

Here are some frequently asked questions that provide more detailed information about the music, the artist, and the overall message of the Cosentyx commercial:

1. Is “Heavy Cross” the Only Song Used in Cosentyx Commercials?

No, while “Heavy Cross” is arguably the most recognizable song associated with Cosentyx commercials, there have been other songs used in different campaigns and regions. The choice of music often depends on the specific message and target audience of the commercial. However, the overarching theme of empowerment and resilience remains consistent.

2. Why Was Beth Ditto and “Heavy Cross” Chosen for the Commercial?

The selection of Beth Ditto and “Heavy Cross” was a strategic decision to align with the brand’s message of empowerment, authenticity, and body positivity. Ditto’s powerful vocals and her outspoken advocacy for social justice issues resonate with a broad audience and create a strong emotional connection with viewers. “Heavy Cross,” with its message of overcoming adversity, perfectly complements the commercial’s narrative of individuals living full lives despite their chronic conditions.

3. What Other Songs Has Beth Ditto Sung?

Beyond “Heavy Cross” and her work with Gossip, Beth Ditto has a diverse discography that includes solo albums, collaborations with other artists, and contributions to film soundtracks. Some of her notable songs include “I Wrote the Book,” “Fake Sugar,” and covers of classic songs like “Do You Really Want to Hurt Me?” Her music spans various genres, from rock and pop to soul and gospel, showcasing her versatility as a vocalist.

4. Where Can I Find the Full Version of “Heavy Cross”?

“Heavy Cross” is readily available on all major music streaming platforms, including Spotify, Apple Music, and YouTube Music. You can also purchase the song from online music retailers like Amazon Music and iTunes. A simple search for “Gossip Heavy Cross” will lead you to numerous sources where you can listen to or download the song.

5. Has Cosentyx Used Other Celebrities in Their Commercials?

Yes, Cosentyx has collaborated with other celebrities to raise awareness about psoriasis and psoriatic arthritis. These collaborations often involve individuals who have publicly shared their experiences with these conditions, lending authenticity and relatability to the campaigns. These partnerships help to break down the stigma surrounding these conditions and encourage others to seek treatment.

6. What is the Main Message Cosentyx is Trying to Convey?

The primary message of the Cosentyx commercials is to empower individuals living with psoriasis, psoriatic arthritis, ankylosing spondylitis, and non-radiographic axial spondyloarthritis to take control of their health and live fulfilling lives. The commercials aim to inspire hope and optimism, encouraging viewers to seek treatment and not let their conditions define them. The message emphasizes that it’s possible to manage these conditions and participate in activities they enjoy.

7. Are There Any Other Memorable Songs in Pharmaceutical Commercials?

Yes, the pharmaceutical industry often uses music strategically in its commercials to create an emotional connection with viewers. Other notable songs include “Feeling Good” by Nina Simone in a Vicks commercial and “Unwritten” by Natasha Bedingfield in a commercial for various products. The use of music helps to make these commercials more memorable and impactful.

8. How Can I Learn More About Psoriasis and Psoriatic Arthritis?

There are numerous resources available to learn more about psoriasis and psoriatic arthritis. Reliable sources include the National Psoriasis Foundation, the Arthritis Foundation, and your healthcare provider. These organizations provide information on symptoms, diagnosis, treatment options, and support groups. It’s important to consult with a healthcare professional for personalized advice and treatment plans.

9. Is Beth Ditto Involved in Any Other Advocacy Work?

Yes, Beth Ditto is a vocal advocate for various social justice issues, including LGBTQ+ rights, body positivity, and mental health awareness. She has used her platform to speak out against discrimination and promote inclusivity. Her activism extends beyond her music, making her a role model for many.

10. What Makes Beth Ditto’s Voice So Unique?

Beth Ditto’s voice is unique due to its raw power, soulful quality, and distinctive timbre. Her vocal range is impressive, allowing her to deliver both delicate and explosive performances. Her ability to convey emotion through her voice is unparalleled, making her a captivating performer.

11. What are Some Other Bands Similar to Gossip?

If you enjoy Gossip’s music, you might also like other indie rock bands with strong female vocalists and politically charged lyrics. Some bands that share similarities with Gossip include The Yeah Yeah Yeahs, Sleater-Kinney, and Le Tigre. These bands are known for their energetic performances and their willingness to challenge societal norms.

12. How Effective is the Use of Music in Pharmaceutical Advertising?

The strategic use of music in pharmaceutical advertising can be highly effective in creating an emotional connection with viewers, enhancing brand recognition, and conveying complex messages in a memorable way. Music can evoke feelings of hope, optimism, and empowerment, making the commercials more impactful and motivating viewers to take action. When done right, music can transform a simple advertisement into a powerful and inspiring narrative.