Who Sings That Jardiance Jingle? Unmasking the Voice Behind the Music

The singer in the Jardiance commercial is Mandy Moore, a multi-talented actress, singer-songwriter, and dancer known for her roles in movies like A Walk to Remember and her critically acclaimed performance in the television series This Is Us. Moore lends her distinctive vocals to a reimagined version of the classic 1972 song “Good Feeling” by Violent Femmes, transforming it into a catchy and uplifting tune promoting the medication.

The Allure of the Jardiance Jingle

Jardiance, a medication used to treat type 2 diabetes and reduce the risk of cardiovascular death in adults with both type 2 diabetes and known heart disease, utilizes music to connect with its target audience. The “Good Feeling” campaign resonates due to its upbeat tempo and positive message, amplified by Moore’s warm and relatable vocal delivery. But the choice of artist and song is no accident; it’s a carefully orchestrated attempt to associate the product with feelings of optimism and well-being.

Mandy Moore: More Than Just a Voice

Selecting Mandy Moore was a strategic move. Her established career and likeable public persona lend credibility and trustworthiness to the campaign. She isn’t just a voice; she’s a recognized and respected figure in the entertainment industry. This instant recognition translates into increased engagement with the commercial.

“Good Feeling”: An Oldie But a Goodie

The choice of “Good Feeling” is equally strategic. While Violent Femmes’ original is punk-infused, the Jardiance version is a polished, more accessible rendition. The song’s core message of experiencing joy and positivity aligns perfectly with the desired emotional connection Jardiance seeks to create. It’s a familiar tune made fresh and relevant for a new generation, all while subtly associating those good feelings with their product.

Frequently Asked Questions (FAQs)

Here are answers to some frequently asked questions concerning the Jardiance commercial and the music behind it:

1. What song is used in the Jardiance commercial?

The song featured in the Jardiance commercial is a reimagined version of “Good Feeling” by Violent Femmes, originally released in 1972. The Jardiance version is a more upbeat and pop-oriented arrangement.

2. Why did Jardiance choose this particular song?

Jardiance selected “Good Feeling” because its core message of positivity and well-being aligns with the desired emotional connection they want consumers to associate with their medication. The song is meant to evoke a sense of optimism and hope.

3. Is the version of “Good Feeling” in the Jardiance commercial the original version?

No, the version in the Jardiance commercial is not the original version by Violent Femmes. It’s a new arrangement specifically created for the advertisement. It has a brighter, more pop-infused sound, a deliberate departure from the original’s punk roots.

4. Who is the female singer in the Jardiance commercial?

The female singer in the Jardiance commercial is Mandy Moore. Her recognizable voice and likable persona lend credibility and appeal to the advertisement.

5. Has Mandy Moore sung in other commercials?

While Mandy Moore is primarily known for her musical career and acting roles, her voice has been featured in other advertising campaigns in the past. However, this specific collaboration with Jardiance has garnered significant attention due to its prominent airtime and catchy tune.

6. How does music impact pharmaceutical advertising?

Music plays a crucial role in pharmaceutical advertising. It can create emotional connections, increase brand recognition, and make complex information more accessible and memorable. A catchy jingle can significantly boost brand recall and influence consumer perception.

7. Is the Jardiance commercial effective?

The effectiveness of the Jardiance commercial is subjective and can be measured through various metrics, including brand awareness, sales figures, and patient engagement. The commercial’s memorable music and positive imagery likely contribute to its overall effectiveness in capturing audience attention and conveying the brand’s message.

8. Can I download the Jardiance commercial version of “Good Feeling”?

As of now, the version of “Good Feeling” used in the Jardiance commercial is not commercially available for download or streaming. It was specifically created for the advertisement and isn’t a standalone release.

9. Does Violent Femmes receive royalties for the Jardiance commercial?

Yes, as the original songwriters and composers of “Good Feeling,” Violent Femmes receive royalties for the use of their song in the Jardiance commercial. These royalties are typically managed through performing rights organizations like ASCAP or BMI.

10. What other strategies does Jardiance use in its advertising?

Besides music, Jardiance’s advertising campaigns often feature real-life stories of individuals managing their type 2 diabetes and heart disease with the medication. They also utilize informational content to educate viewers about the benefits and risks of Jardiance.

11. What are the potential benefits of using Jardiance?

Jardiance is a prescription medication used to treat type 2 diabetes and reduce the risk of cardiovascular death in adults with both type 2 diabetes and known heart disease. It helps lower blood sugar levels and can provide cardiovascular benefits.

12. Where can I find more information about Jardiance?

You can find more information about Jardiance on the official Jardiance website, through your healthcare provider, or by consulting reputable medical resources. Always consult with a healthcare professional before starting any new medication.

The success of the Jardiance commercial lies in its clever combination of a familiar song, a recognizable voice, and a positive message. By enlisting Mandy Moore to sing a reimagined version of “Good Feeling,” Jardiance has created a memorable and effective advertising campaign that resonates with its target audience. The music is more than just background noise; it’s a strategic tool used to create an emotional connection and promote the medication’s benefits.