Who REALLY Owns Equinox? The Untold Story Behind Your Luxury Gym

Equinox, the name synonymous with high-end fitness and aspirational lifestyle, isn’t just a gym; it’s a brand. But behind those impeccably designed studios and eucalyptus-infused towels lies a complex ownership structure. So, who ultimately calls the shots? The answer is Related Companies, a privately held real estate and lifestyle conglomerate. They are the majority owner and effectively control Equinox Fitness.

Decoding the Equinox Ownership Puzzle

Understanding Equinox’s ownership requires delving a little deeper than a simple name search. While Related Companies stands at the helm, the story involves more than just one entity. Let’s break it down:

• Related Companies: The Dominant Force: Founded by Stephen M. Ross, Related Companies is the powerhouse behind Equinox. They aren’t just a passive investor; they are actively involved in the strategic direction, expansion, and overall branding of Equinox. Related Companies also owns other related luxury brands, allowing for strategic synergies and cross-promotional opportunities.
• L Catterton: A Minority Stakeholder: L Catterton, a global consumer-focused private equity firm, previously held a significant minority stake in Equinox. However, in recent years, Related Companies has reportedly increased its stake, further consolidating its control. While L Catterton’s involvement might be smaller now, their initial investment and expertise in brand building undoubtedly played a role in Equinox’s growth.
• Internal Management: While Related Companies sets the overarching strategy, a dedicated management team within Equinox oversees day-to-day operations. This team is responsible for executing the company’s vision and ensuring a consistent brand experience across all locations.

Therefore, while smaller investments may exist, Related Companies is the undisputed owner and decision-maker for Equinox. This ownership structure is crucial for understanding the gym’s philosophy, its expansion plans, and the overall direction it takes. The real estate expertise of Related Companies is strategically used to select high-profile locations, ensuring the brand remains synonymous with luxury and exclusivity.

Frequently Asked Questions (FAQs) About Equinox Ownership

Here are some commonly asked questions and answers regarding Equinox ownership, providing further clarity and addressing potential curiosities:

1. Is Equinox a Publicly Traded Company?

No, Equinox is not a publicly traded company. It remains privately held under the control of Related Companies. This private ownership structure allows for greater flexibility in decision-making and long-term strategic planning, without the pressures of quarterly earnings reports and shareholder demands. This also means less transparency regarding their financial performance compared to publicly traded fitness chains.

2. Does Stephen M. Ross Individually Own Equinox?

While Stephen M. Ross is the founder and chairman of Related Companies, he doesn’t individually own Equinox in the strictest sense. Related Companies, the entity he leads, is the owner. His vision and leadership, however, are undeniably integral to Equinox’s success. His involvement ensures the fitness brand aligns with the broader real estate and lifestyle aspirations of Related Companies.

3. How Does Related Companies’ Real Estate Expertise Benefit Equinox?

Related Companies’ primary business is real estate development and management. This expertise is invaluable to Equinox. They can strategically select prime locations for new gyms, negotiate favorable lease terms, and even develop mixed-use properties where Equinox serves as an anchor tenant. This symbiotic relationship drives both the real estate value and the desirability of the Equinox brand.

4. What Other Brands Does Related Companies Own?

Besides Equinox, Related Companies has a diverse portfolio that includes other luxury and lifestyle brands. This synergy allows for cross-promotional opportunities and a cohesive brand ecosystem. Some notable examples include:

• SoulCycle: A spin studio company that Equinox previously owned and later spun off.
• Blink Fitness: A budget-friendly gym chain, offering a contrasting option to Equinox’s premium pricing.
• Equinox Hotels: Luxurious hotels embodying the Equinox brand’s commitment to wellness and high performance.
• The Core Club: An exclusive members-only club offering unique experiences and connections.

5. How Has the Ownership Structure Impacted Equinox’s Growth?

The ownership structure has significantly fueled Equinox’s growth. Related Companies’ financial backing and real estate acumen have enabled the brand to expand rapidly, both domestically and internationally. Their focus on premium experiences and strategic partnerships has solidified Equinox’s position as a leader in the luxury fitness market.

6. Has Equinox’s Ownership Ever Been Controversial?

Yes, Equinox’s ownership has faced controversy, primarily due to Stephen M. Ross’s political affiliations and fundraising activities. This has led to boycotts and calls for membership cancellations, demonstrating the growing consumer awareness of the ethical implications of their spending choices.

7. Who Is the CEO of Equinox?

The current CEO of Equinox is Harvey Spevak. He is responsible for the day-to-day operations and strategic direction of the company, reporting to the leadership within Related Companies.

8. How Does Equinox Differentiate Itself from Other Gym Chains?

Equinox differentiates itself through several key factors:

• Luxury Focus: High-end amenities, expertly designed spaces, and premium equipment.
• Brand Image: Cultivating an aspirational lifestyle brand centered on health and performance.
• Strategic Locations: Prime real estate locations in affluent urban areas.
• High Price Point: Justifying the elevated cost with an unparalleled fitness experience.

9. What Are Equinox’s Future Expansion Plans Under Related Companies’ Ownership?

While specific plans are not always publicly disclosed, Equinox is expected to continue expanding strategically in major metropolitan areas, both domestically and internationally. They are also likely to explore new avenues for growth, such as digital fitness offerings and partnerships with other luxury brands. Expansion into new markets that align with its target audience is also expected.

10. How Does Equinox Maintain Its Brand Image Under Related Companies?

Equinox carefully curates its brand image through consistent messaging, meticulously designed spaces, and a focus on delivering exceptional experiences. The brand aligns itself with high-performance individuals and positions itself as more than just a gym; it’s a lifestyle choice. This image is reinforced by Related Companies’ commitment to quality and exclusivity.

11. How Involved Is L Catterton in Equinox Today?

While L Catterton was once a significant minority investor, their current level of involvement is believed to be less substantial. Related Companies has reportedly increased its stake, suggesting a diminished role for the private equity firm. However, the exact details of their current ownership percentage are not publicly available.

12. What Impact Could a Change in Ownership Have on Equinox?

A significant change in ownership could potentially alter Equinox’s strategic direction and brand positioning. A new owner might prioritize different aspects of the business, such as profitability or market share, potentially impacting the luxury focus and brand image. However, given the strength of the Equinox brand and the established infrastructure, any major changes would likely be implemented cautiously to avoid alienating the existing customer base. Maintaining the premium experience is critical for retention and future growth.