Who Owns the Budweiser Clydesdales? The Untold Story Behind These Majestic Icons

The answer, in short, is Anheuser-Busch InBev (AB InBev). However, the ownership story of the Budweiser Clydesdales is far more nuanced than just a simple corporate title. It involves tradition, branding, and a carefully cultivated image of American heritage. Let’s delve into the history and context surrounding these magnificent animals and their association with one of the world’s largest brewing companies.

A Legacy Forged in Horsepower and Hops

The connection between Anheuser-Busch and the Clydesdales is deeply interwoven with the company’s history. These horses aren’t just mascots; they are a living embodiment of the brand’s values and a powerful symbol of American craftsmanship.

From Prohibition’s End to Enduring Symbolism

The story begins in 1933, with the repeal of Prohibition. August A. Busch Jr., recognizing the opportunity to boost morale and sales, presented his father, August Anheuser Busch Sr., with a team of six Clydesdales hitched to a beer wagon. This grand gesture, delivered to the brewery, was met with overwhelming public enthusiasm. The Clydesdales, representing strength and resilience, became an instant symbol of hope and the revitalized beer industry.

More Than Just Advertising: A Traveling Tradition

The Clydesdales quickly transitioned from a celebratory gift to a highly effective marketing tool. They began touring the country, appearing at parades, fairs, and other public events, solidifying their place in American popular culture. This touring tradition continues today, with multiple teams of Clydesdales crisscrossing the nation, bringing joy and Budweiser branding to millions. The commitment to maintaining these traveling hitches underscores AB InBev’s long-term investment in the Clydesdale brand.

AB InBev: Stewards of a Cultural Icon

While AB InBev owns the Budweiser brand and, by extension, the Clydesdales, their role is more akin to stewards of a cultural icon. The company understands the responsibility that comes with managing such a recognizable and beloved symbol.

Breeding and Training: A Dedicated Operation

AB InBev operates a dedicated breeding farm called Warm Springs Ranch in Boonville, Missouri. This state-of-the-art facility is where the next generation of Budweiser Clydesdales is born and raised. The selection process is rigorous. Prospective Clydesdales must meet strict criteria, including a specific height (at least 18 hands high, or 6 feet), weight (between 1,800 and 2,300 pounds), color markings, and temperament.

Training also plays a crucial role. The horses undergo extensive training to prepare them for public appearances and the demanding travel schedule. This includes learning to walk in sync, pull the iconic beer wagon, and remain calm and composed in crowded environments. The dedication to the well-being and training of these animals demonstrates the commitment AB InBev has to maintaining their exceptional quality.

The “Dalmatians” and the Legacy of Teamwork

No discussion of the Budweiser Clydesdales is complete without mentioning the Dalmatians. These spotted dogs have been a part of the Clydesdale hitch since the 1950s. Their original purpose was to guard the beer wagon and keep the horses company. Today, they continue to ride alongside the Clydesdales, adding to the visual appeal and charm of the hitch. The Dalmatian symbolizes the heritage of the beer industry, where dogs were traditionally used in breweries as ratters and protectors.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions about the Budweiser Clydesdales, covering a wide range of topics from ownership to breeding and training:

1. How many Budweiser Clydesdales are there?

AB InBev maintains a herd of approximately 250 Clydesdales at any given time. These horses are located at various facilities, including Warm Springs Ranch and regional training centers. This large herd size ensures there are enough horses to support the multiple traveling hitches and breeding program.

2. Where is Warm Springs Ranch located?

Warm Springs Ranch is located in Boonville, Missouri. It’s open to the public for tours, offering visitors a unique opportunity to see the Clydesdales up close and learn about their care and training.

3. What are the requirements to become a Budweiser Clydesdale?

To qualify as a Budweiser Clydesdale, a horse must be at least 18 hands (6 feet) high at the shoulder, be at least four years old, have a gentle temperament, and possess specific physical characteristics, including a bay coat, four white stockings, a white blaze, and a black mane and tail.

4. How much does a Budweiser Clydesdale cost?

The exact cost of a Budweiser Clydesdale is not publicly disclosed. However, given the stringent breeding requirements, extensive training, and overall care, it’s safe to assume that each horse represents a significant investment for Anheuser-Busch InBev.

5. What do Budweiser Clydesdales eat?

The Budweiser Clydesdales have a carefully balanced diet consisting of hay, grains, and vitamins. They consume large quantities of food each day to maintain their size and energy levels. The nutritional needs of these horses are closely monitored by veterinarians and equine specialists.

6. How are the Clydesdales transported?

The Clydesdales are transported in custom-made, air-cushioned vans designed to ensure their comfort and safety during travel. The vans are equipped with cameras and other features that allow the handlers to monitor the horses throughout the journey.

7. How many people are on a Clydesdale hitch team?

A full Clydesdale hitch team consists of 12 individuals, including the driver, assistant driver, groomers, and handlers. These individuals work together to care for the horses, prepare them for appearances, and manage the hitch during travel and events.

8. What is the significance of the Dalmatian dog?

The Dalmatian is a traditional symbol of the brewing industry, dating back to a time when dogs were used to guard beer wagons and keep the horses company. Today, the Dalmatian serves as a mascot for the Budweiser Clydesdales, adding to the visual appeal and charm of the hitch.

9. Do the Clydesdales still deliver beer?

While the Clydesdales are primarily used for promotional purposes, they occasionally deliver beer to special events or charitable causes. These deliveries are highly publicized and serve as a reminder of the Clydesdales’ historical connection to the brewing industry.

10. What happens to the Clydesdales when they retire?

Retired Clydesdales are typically placed in loving homes where they can enjoy a comfortable and peaceful life. AB InBev works to ensure that these horses are well cared for and continue to receive the attention and affection they deserve.

11. Can I visit the Budweiser Clydesdales?

Yes, you can visit the Budweiser Clydesdales at Warm Springs Ranch in Boonville, Missouri. The ranch offers tours that allow visitors to see the Clydesdales up close, learn about their history and care, and even witness a training session.

12. Are the Budweiser Clydesdales insured?

Given their high value and importance to the Budweiser brand, it is highly likely that the Budweiser Clydesdales are insured for various risks, including injury, illness, and death. The specific details of their insurance coverage are not publicly disclosed.

In conclusion, while AB InBev technically owns the Budweiser Clydesdales, their relationship goes beyond mere ownership. They are the keepers of a legacy, entrusted with preserving and promoting a symbol that represents tradition, strength, and American heritage. The dedication and investment they put into the Clydesdales demonstrate a commitment to maintaining these majestic animals as a vital part of the Budweiser brand for generations to come. The Clydesdales are not just advertising; they are a living, breathing part of the American story, carefully managed under the watchful eye of their corporate owners.