Who Sings in the Nationwide Commercial? The Definitive Guide

The voice you hear weaving that tapestry of emotion in Nationwide commercials often belongs to a cadre of incredibly talented artists. While there isn’t one single, definitive singer who is always featured, the current and most recognizable voice is often Ingrid Michaelson, particularly in commercials featuring a stripped-down, piano-driven arrangement of the song “Human” by The Killers. However, other artists and musical arrangements have been used throughout Nationwide’s advertising campaigns. Let’s delve into the details of these vocalists and the music behind the memorable commercials.

Unveiling the Voices Behind the Ads

Nationwide has a history of using both original music and covers in their commercials, often opting for emotionally resonant pieces that complement the narrative of protection, community, and financial security they aim to convey. Pinpointing every singer is tricky, as music supervisors often license tracks or commission recordings from lesser-known artists specifically for these campaigns. But some names have surfaced and are widely associated with the brand.

Ingrid Michaelson: The Reigning Voice

Ingrid Michaelson is arguably the most prominent and frequently associated singer with recent Nationwide campaigns. Her distinctive, slightly breathy, and incredibly expressive vocals are instantly recognizable. Her rendition of “Human” by The Killers, stripped down and reimagined as a poignant ballad, has been a recurring theme in their advertising. This arrangement focuses on vulnerability and connection, mirroring Nationwide’s brand values.

Beyond Ingrid: Other Notable Artists

While Michaelson is a consistent presence, other artists have contributed to the sonic landscape of Nationwide commercials. Identifying them with absolute certainty can be difficult due to the custom nature of many commercial soundtracks. However, keen ears and online detective work often point to talented session singers and lesser-known indie artists. Often, music production houses are contracted to find the “right” voice for a particular campaign, leading to a diverse range of vocal talents.

The Power of Music Supervision

It’s crucial to understand the role of music supervisors in shaping the sound of these commercials. These professionals are responsible for selecting, licensing, or commissioning music that aligns with the brand’s message and the specific narrative of each ad. They might choose a well-known artist like Ingrid Michaelson for maximum impact, or they might opt for a lesser-known voice to create a more unique and intimate feel. Their expertise ensures that the music perfectly complements the visual storytelling.

Frequently Asked Questions (FAQs) about Nationwide Commercial Music

These FAQs provide valuable context and clarity for those curious about the music used in Nationwide commercials.

1. What is the song Ingrid Michaelson sings in the Nationwide commercial?

Ingrid Michaelson most famously sings a cover of “Human” by The Killers in Nationwide commercials. The arrangement is a slowed-down, piano-driven ballad, quite different from the original rock anthem.

2. Has Nationwide always used the same singer in their commercials?

No, Nationwide has used a variety of singers and musical styles throughout their advertising history. While Ingrid Michaelson has become a recognizable voice recently, they have previously featured other artists and original compositions.

3. How can I find out who sings a specific song in a Nationwide commercial?

The best approach is to use music identification apps like Shazam or SoundHound while the commercial is playing. You can also try searching online forums or communities dedicated to identifying commercial music. Often, viewers share information they’ve gathered. Another option is to contact Nationwide directly via their customer service channels, although they may not always provide this information.

4. Why does Nationwide use cover songs instead of original music?

Cover songs offer a balance of familiarity and emotional connection. Using a well-known song provides instant recognition, while reinterpreting it allows Nationwide to tailor the message and evoke specific feelings that align with their brand.

5. What is the overall musical style of Nationwide commercials?

The overall musical style tends to be emotionally driven, often featuring acoustic arrangements, piano ballads, and indie-pop sensibilities. The goal is to create a feeling of warmth, security, and connection, reflecting Nationwide’s values.

6. Who decides what music is used in Nationwide commercials?

The decision-making process involves collaboration between Nationwide’s marketing team, advertising agencies, and music supervisors. The music supervisor plays a key role in sourcing, licensing, or commissioning the right music to match the creative vision of the campaign.

7. Does Nationwide ever use original music in their commercials?

Yes, Nationwide has used original music in some of their commercials. However, cover songs of popular tunes tend to be more common, especially in recent years.

8. Are the songs in Nationwide commercials available for download or streaming?

Often, the specific arrangements used in commercials are not commercially available. However, you can usually find the original versions of the songs on streaming platforms and for purchase. For Ingrid Michaelson’s cover of “Human,” you may find fan-made versions or live recordings online, but the exact arrangement from the commercial might not be officially released.

9. How much does it cost to license a song for a commercial like a Nationwide ad?

The cost of licensing a song for commercial use varies greatly depending on factors such as the song’s popularity, the artist’s fame, the duration of the license, and the media channels where the commercial will be aired. Licensing a well-known song for a national campaign like Nationwide’s can cost hundreds of thousands, even millions, of dollars.

10. Do smaller, local businesses use the same process for selecting music for their ads?

Smaller businesses often have less extensive budgets and may rely on royalty-free music libraries or commission original music from local musicians. The process is generally less complex than for large national brands like Nationwide.

11. What are the benefits of using music in advertising?

Music can enhance emotional engagement, create brand recognition, improve recall, and communicate a brand’s personality. A well-chosen song can significantly amplify the impact of a commercial.

12. How does music influence consumer behavior in advertising?

Music influences consumer behavior by creating associations between the brand and specific emotions or feelings. A catchy or emotionally resonant song can make a commercial more memorable and persuasive, ultimately influencing purchasing decisions.