Who Sings in the New Lindt Commercial?
The voice you hear crooning so sweetly in the new Lindt chocolate commercial belongs to Melody Gardot. The American jazz singer, known for her smoky vocals and captivating stage presence, lends her signature style to create an atmosphere of pure indulgence, perfectly complementing the luxurious essence of Lindt chocolate.
Melody Gardot and the Allure of Lindt
Melody Gardot’s inclusion in the Lindt commercial is a stroke of genius. It elevates the advertisement from a simple product showcase to an experience that evokes sophistication and warmth. Her voice, infused with jazz and blues influences, adds a layer of complexity that resonates with the brand’s image of premium quality and refined taste. The commercial utilizes the song “Till There Was You”, originally from the musical The Music Man, a tune that is timeless and recognizable, further enhancing the commercial’s appeal. But Gardot’s interpretation is uniquely her own, bringing a sensual and intimate feel to the classic melody.
The Power of Music in Advertising
Music plays a crucial role in advertising, influencing emotions and shaping consumer perceptions. A well-chosen song can significantly boost brand recall and create a positive association with the product. Lindt’s selection of Melody Gardot’s rendition demonstrates their understanding of this principle, strategically leveraging her artistry to connect with their target audience on a deeper, emotional level. This alignment between the artist’s style and the brand’s identity creates a powerful synergy that makes the commercial memorable and effective.
Frequently Asked Questions (FAQs)
Here are some frequently asked questions regarding the music and artist featured in the new Lindt commercial:
1. What song is featured in the new Lindt commercial?
The song featured is “Till There Was You”. It’s a classic tune originally from the musical The Music Man, but performed in the commercial by Melody Gardot.
2. Is the song in the Lindt commercial the original version of “Till There Was You”?
No, it is not the original version. It’s a distinctive rendition by Melody Gardot.
3. Who is Melody Gardot?
Melody Gardot is a critically acclaimed American jazz singer, songwriter, and musician. She is known for her distinctive voice, her eclectic musical style blending jazz, blues, and bossa nova, and her inspiring personal story.
4. Why was Melody Gardot chosen for the Lindt commercial?
Lindt likely chose Melody Gardot because her sophisticated and sensual musical style aligns perfectly with the brand’s image of luxury and indulgence. Her voice adds an element of warmth and intimacy to the commercial, enhancing its appeal.
5. Where can I find Melody Gardot’s version of “Till There Was You”?
While this specific version might be exclusive to the commercial for now, you can find Melody Gardot’s other music on popular streaming platforms like Spotify, Apple Music, and YouTube Music. Keep an eye out for an official release!
6. Has Melody Gardot worked with other brands before?
While information on specific brand collaborations can be limited, it’s likely that Melody Gardot has collaborated with brands in the past, given her established musical career and widespread recognition. However, the Lindt commercial is a particularly high-profile and impactful collaboration.
7. How does the music contribute to the overall impact of the Lindt commercial?
The music is a crucial element in the commercial’s success. Melody Gardot’s voice creates a mood of elegance, romance, and comfort, all of which resonate with the feeling of enjoying premium chocolate. It elevates the commercial beyond a simple advertisement to an emotional experience.
8. Is the Lindt commercial song available for download?
Currently, the commercial version might not be readily available for individual download. However, keep an eye on Melody Gardot’s official website and social media channels for any potential announcements regarding a release.
9. Are there other versions of “Till There Was You” by different artists?
Yes, “Till There Was You” is a very popular song that has been covered by numerous artists over the years. Some notable versions include those by The Beatles and Peggy Lee.
10. What are some other popular songs by Melody Gardot?
Some of Melody Gardot’s most popular songs include “Worrisome Heart,” “Baby I’m a Fool,” “Our Love is Easy,” “Mira,” and “Who Will Comfort Me.” These songs showcase her diverse musical talents and captivating vocal style.
11. What is it about Melody Gardot’s voice that makes it so appealing in the commercial?
Melody Gardot’s voice is unique and instantly recognizable. It possesses a smoky, sultry quality that is both soothing and alluring. Her phrasing and delivery are impeccable, conveying a sense of vulnerability and authenticity that resonates with listeners. This combination of factors makes her voice incredibly effective in creating a sense of intimacy and connection in the Lindt commercial.
12. Will Lindt continue to use similar musical styles in future commercials?
Given the positive reception of the current commercial, it’s likely that Lindt will continue to explore musical styles that evoke sophistication, warmth, and a sense of timeless elegance. Whether they will stick to jazz or explore other genres remains to be seen, but their commitment to quality and emotional resonance will likely remain a constant.
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