Who Sings “Roam” in the Marriott Commercial? The Definitive Answer and More

The instantly recognizable and infectious tune of “Roam” graces the recent Marriott Bonvoy commercials. The singer is none other than Kate Pierson of The B-52s. Let’s delve into the details and answer some frequently asked questions about this collaboration.

The B-52s and “Roam”: A Match Made in Marketing Heaven

Why “Roam” Works So Well

“Roam” is more than just a catchy song; it’s an anthem of adventure and exploration. Its upbeat tempo, quirky lyrics, and the iconic vocals of Kate Pierson, Fred Schneider, and Cindy Wilson perfectly capture the spirit of travel that Marriott aims to embody. The song’s inherent message resonates with the desire for new experiences and discovering hidden gems, making it a natural fit for a travel brand. It’s a clever deployment of nostalgia married to the promise of future adventures.

Kate Pierson’s Enduring Vocal Power

Kate Pierson’s unique vocal style is instantly recognizable. Her powerful, yet playful, delivery adds a distinct layer of energy and personality to “Roam”. Hearing her voice in the Marriott commercial is a comforting reminder of the band’s lasting impact on popular music. The commercial showcases that her talent remains vibrant and engaging.

Frequently Asked Questions (FAQs)

FAQ 1: Is it the Original Version of “Roam” in the Commercial?

While the instrumental backing track is remarkably similar to the original, the vocals may be a slightly updated or remastered version. This is a common practice in advertising to ensure the audio quality is pristine for modern broadcast and streaming standards. It’s still unmistakably Kate Pierson, but there might be subtle differences compared to the 1989 recording.

FAQ 2: Who are The B-52s?

The B-52s are an American new wave band formed in Athens, Georgia, in 1976. Known for their quirky lyrics, distinctive vocal harmonies, and retro-inspired fashion, the band achieved mainstream success in the late 1980s and early 1990s. Their hits include “Rock Lobster,” “Love Shack,” and, of course, “Roam.” They are considered pioneers of alternative rock and have influenced countless artists.

FAQ 3: When Was “Roam” Originally Released?

“Roam” was released in 1989 as part of The B-52s’ album Cosmic Thing. The album was a commercial breakthrough for the band, reaching platinum status and spawning several hit singles. “Roam” itself reached number three on the Billboard Hot 100 chart.

FAQ 4: Has “Roam” Been Used in Other Commercials or Films?

Yes, “Roam” has enjoyed a vibrant afterlife in various media. The song’s infectious energy makes it a popular choice for soundtracks and advertising. It has been featured in several films and TV shows, solidifying its status as a cultural touchstone. While it has had other placements, the Marriott campaign has introduced the song to a new generation.

FAQ 5: Why Did Marriott Choose “Roam”?

Marriott likely chose “Roam” because it perfectly aligns with their brand identity and target audience. The song evokes a sense of adventure, freedom, and exploration, which are all key aspects of the travel experience that Marriott aims to provide. Furthermore, the song’s popularity spans generations, appealing to both older travelers who remember the original release and younger travelers discovering it for the first time.

FAQ 6: Did The B-52s Write “Roam”?

Yes, “Roam” was co-written by all three main vocalists of The B-52s: Kate Pierson, Fred Schneider, and Cindy Wilson, along with Robert Waldrop and Ricky Wilson (who sadly passed away before the song’s release). The collaborative songwriting process contributed to the song’s unique and eclectic sound.

FAQ 7: How Does “Roam” Connect to Marriott’s Bonvoy Program?

The Marriott Bonvoy program is designed to reward travelers for their loyalty. The “Roam” theme complements this by suggesting that Bonvoy members are encouraged to explore the world and experience new adventures, accumulating points and benefits along the way. It’s about more than just staying in a hotel; it’s about embracing a lifestyle of travel and discovery.

FAQ 8: Is Kate Pierson Still Performing?

Yes, Kate Pierson continues to be active in the music industry. While The B-52s officially retired from touring in 2023 after their farewell tour, Pierson has pursued solo projects and collaborations. She remains a beloved figure in the music world.

FAQ 9: Are There Any Other B-52s Songs in Marriott Commercials?

Currently, only “Roam” has been featured prominently in Marriott commercials. However, given the success of the campaign, it’s possible that Marriott could explore using other B-52s songs in the future. Imagine a future spot featuring “Love Shack” or “Rock Lobster” – the possibilities are exciting!

FAQ 10: How Can I Find the Marriott Commercial Featuring “Roam”?

The Marriott Bonvoy commercial featuring “Roam” can easily be found on YouTube and other online video platforms. Simply search for “Marriott Bonvoy commercial Roam” and you’ll be able to view the ad. Also, it is frequently aired on television during sporting events, prime-time programs, and news broadcasts.

FAQ 11: What Makes “Roam” Such a Timeless Song?

Several factors contribute to “Roam’s” timeless appeal:

• Catchy Melody: The song features a memorable and infectious melody that sticks in your head long after you’ve heard it.
• Unique Vocals: The distinctive vocal harmonies of Kate Pierson, Fred Schneider, and Cindy Wilson are instantly recognizable and add a quirky charm to the song.
• Upbeat Tempo: The song’s upbeat tempo and driving rhythm make it perfect for dancing and creating a sense of energy and excitement.
• Lyrical Themes: The song’s lyrics about travel, exploration, and adventure resonate with people of all ages and backgrounds.

FAQ 12: Has The B-52s Commented on the Use of “Roam” in the Marriott Commercial?

While official statements from the entire band regarding the Marriott commercial may not be widely publicized, it’s safe to assume that The B-52s were involved in the licensing agreement for “Roam.” These agreements usually involve significant input from the artists or their representatives. Kate Pierson has expressed her enthusiasm for the song’s continued relevance, which suggests a positive view of its use in the Marriott campaign.

In conclusion, the use of “Roam,” sung by the iconic Kate Pierson of The B-52s, in the Marriott commercial is a brilliant marketing move. It leverages a beloved song’s timeless appeal to promote the spirit of travel and adventure that Marriott seeks to embody. It’s a testament to the enduring power of music and its ability to connect with audiences on an emotional level.