Who Sings “Under the Sun” in the Walmart Ad? The Definitive Answer

The singer of “Under the Sun” in the recent, heartwarming Walmart ad is DIIV (pronounced “dive”), an American rock band formed in 2011. The version used in the commercial is a beautifully reimagined cover of the original song by the indie pop band Strawberry Switchblade.

Diving Deep into the Music Behind the Ad

The Walmart ad, often showcasing nostalgic scenes and heartwarming family moments, has become known for its carefully curated soundtracks. These aren’t just background noise; they’re integral to the emotional impact of the commercials. Choosing DIIV to cover “Under the Sun” was a stroke of genius. The band, known for its dreamy shoegaze sound and intricate guitar work, brought a unique depth and resonance to the already beloved tune.

The Original: Strawberry Switchblade’s Sparkle

Strawberry Switchblade, a Scottish duo active in the early to mid-1980s, originally released “Under the Sun” in 1984. Their version is characterized by its new wave synth-pop sensibilities, a brighter, more upbeat tempo, and Jill Bryson’s distinct vocals. It’s a classic of its era, evoking a sense of youthful optimism and carefree joy.

DIIV’s Transformation: A Dreamy Reinterpretation

DIIV’s cover takes the core melody and transforms it into something entirely different. The tempo slows down significantly, the synths are replaced with layered guitars soaked in reverb, and Zachary Cole Smith’s vocals add a layer of melancholy and introspection. This creates a more atmospheric and emotionally complex version, perfectly suited to the sentimental tone of the Walmart ad. It’s a testament to the power of interpretation – taking a well-loved song and making it your own while retaining its emotional core.

Why DIIV Was the Perfect Choice

Walmart’s choice of DIIV wasn’t accidental. The band’s sound resonates with a wide demographic, particularly those who appreciate indie music and a touch of nostalgia. The dreamy quality of their music evokes a sense of warmth and comfort, aligning perfectly with the brand’s image of family and connection. Moreover, using a band like DIIV adds an element of cool credibility to the commercial, signaling that Walmart understands and appreciates contemporary music. The band’s appeal helps the brand appeal to younger generations.

Impact and Recognition

The use of “Under the Sun” in the Walmart ad has undoubtedly boosted DIIV’s visibility to a broader audience. Many viewers, unfamiliar with the band before, have been captivated by their unique sound and sought out their other music. It’s a classic example of how advertising can introduce new music to the masses and provide a platform for artists to reach a wider audience. It is a true win-win scenario, making Walmart and DIIV a great partnership.

Frequently Asked Questions (FAQs)

1. What genre of music is DIIV known for?

DIIV is primarily known for their shoegaze and dream pop sound. They often incorporate elements of indie rock, noise pop, and post-punk into their music.

2. Has DIIV had any other songs featured in commercials?

While “Under the Sun” in the Walmart ad is perhaps their most high-profile commercial placement, DIIV’s music has been featured in other, smaller advertising campaigns and television shows. Specific details on these are harder to pinpoint due to the transient nature of advertising.

3. Where can I find DIIV’s version of “Under the Sun”?

DIIV’s version of “Under the Sun” is available on YouTube, Spotify, Apple Music, and other major streaming platforms. You can easily find it by searching for “DIIV Under the Sun cover.”

4. What other popular songs has Strawberry Switchblade recorded?

Besides “Under the Sun,” Strawberry Switchblade is also known for their songs “Since Yesterday,” “Let Her Go,” and “Go Away.” These songs, like “Under the Sun,” are characterized by their catchy melodies and new wave sound.

5. Who are the members of DIIV?

The current members of DIIV are: Zachary Cole Smith (vocals, guitar), Andrew Bailey (guitar), Colin Caulfield (bass, guitar, vocals), and Ben Newman (drums).

6. Is DIIV still actively making music?

Yes, DIIV is still actively making music. They have released multiple albums and continue to tour and record. Stay tuned for more music and tour dates!

7. What is the name of the Walmart ad featuring “Under the Sun”?

While the specific name of the Walmart ad may vary depending on the campaign, it’s generally part of a larger series of commercials that focus on family, community, and everyday life.

8. How did Walmart choose the music for their ad campaigns?

Walmart likely has a team of music supervisors or consultants who research and select music that aligns with the brand’s image and the emotional tone of their commercials. They consider factors such as genre, artist popularity, licensing fees, and overall message.

9. What is “shoegaze” music?

Shoegaze is a subgenre of indie and alternative rock characterized by its ethereal soundscapes, heavy use of effects pedals (especially reverb and distortion), and often obscured vocals. The term “shoegaze” comes from the tendency of band members to stare down at their effects pedals while performing.

10. How has the Walmart ad impacted DIIV’s career?

The Walmart ad has undoubtedly increased DIIV’s exposure to a wider audience, leading to increased streams, social media followers, and potentially ticket sales for their concerts. It’s a significant boost for any band, especially one that operates outside the mainstream pop music scene.

11. Are there any other covers of “Under the Sun” besides DIIV’s version?

While DIIV’s cover is the most well-known in recent years due to the Walmart ad, there are likely other, lesser-known covers of “Under the Sun” available online. A quick search on platforms like YouTube or SoundCloud may reveal some hidden gems.

12. Why is music so important in advertising?

Music plays a crucial role in advertising because it can evoke emotions, create a mood, enhance brand recognition, and connect with viewers on a deeper level. A well-chosen song can make an ad more memorable and persuasive, ultimately influencing consumer behavior. In the case of the Walmart ad, “Under the Sun” helps to create a sense of warmth, nostalgia, and connection, reinforcing the brand’s values. The song is a powerful tool for storytelling and building brand loyalty.