Why Planet Fitness Gives Out Tootsie Rolls: The Sweet Truth Behind the Purple and Yellow

Planet Fitness, known for its judgment-free zone and affordable memberships, has a peculiar habit: giving out Tootsie Rolls. This practice isn’t some random act of generosity; it’s a calculated and surprisingly effective part of their business strategy. In short, Planet Fitness strategically gives out Tootsie Rolls to subtly reinforce their “Judgment Free Zone” ethos by playfully poking fun at traditional gym culture and the idea of restrictive dieting, positioning themselves as a relaxed and accessible gym for everyone, regardless of their fitness level.

Decoding the Tootsie Roll Tactic

The decision to offer Tootsie Rolls isn’t accidental. It’s a deliberate marketing ploy interwoven with the Planet Fitness brand identity. Here’s a breakdown of the reasoning:

• Reinforcing the “Judgment Free Zone”: This is the core of Planet Fitness’s brand. The Tootsie Rolls serve as a constant, tangible reminder that the gym isn’t about intense training or unrealistic body expectations. It’s about creating a welcoming, non-intimidating environment. Giving out candy signals that they don’t take themselves too seriously, and neither should their members.
• Differentiation from Traditional Gyms: The fitness industry is filled with images of chiseled physiques and intense workout regimes. Planet Fitness deliberately positions itself as the antithesis of this. The Tootsie Rolls are a cheeky rebellion against the “no pain, no gain” mentality and restrictive dieting often associated with hardcore gyms. They’re saying, “It’s okay to indulge a little.”
• Conversation Starter and Brand Recognition: The unusual practice of a gym giving out candy naturally sparks curiosity and discussion. People talk about it, share it on social media, and wonder about the reasoning. This organic word-of-mouth marketing is invaluable. The Tootsie Rolls become synonymous with the Planet Fitness brand, increasing brand recognition and recall.
• Affordability and Value Perception: Planet Fitness emphasizes affordability, and the Tootsie Rolls contribute to this perception of value. While the candy itself is inexpensive, it’s perceived as an added perk, enhancing the overall membership experience. It creates a feeling of getting “more than you paid for.”
• Humor and Playfulness: The candy adds a touch of humor to the gym experience. It’s a lighthearted gesture that helps to break down barriers and create a more relaxed atmosphere. It suggests that fitness doesn’t have to be a serious, stressful endeavor.
• Controversy Creates Buzz: The very act of a gym offering candy is inherently controversial. This controversy, while attracting some criticism, also generates significant buzz and media attention, keeping Planet Fitness in the public consciousness. Any publicity, even the slightly negative kind, keeps them relevant.

Ultimately, the Tootsie Roll is a Trojan horse. It’s a small, seemingly insignificant treat that carries a powerful message about Planet Fitness’s brand identity and target audience. It’s a reminder that fitness can be accessible, enjoyable, and free from judgment, even if it involves a little bit of chocolate-covered caramel.

Frequently Asked Questions (FAQs) about Planet Fitness and Tootsie Rolls

1. Is it true that Planet Fitness really gives out Tootsie Rolls?

Yes, it’s absolutely true. Most Planet Fitness locations have a jar or container of Tootsie Rolls available near the front desk for members to take. It’s a consistent and well-known practice.

2. How often do Planet Fitness gyms stock up on Tootsie Rolls?

The frequency of restocking depends on the location’s membership size and the popularity of the Tootsie Rolls. Some gyms may restock daily, while others do so a few times a week. They typically have a system in place to monitor the supply and replenish it as needed.

3. Has Planet Fitness ever considered giving out other types of candy or snacks?

While the Tootsie Roll is their signature treat, some locations have experimented with offering other candies or snacks on occasion, particularly around holidays. However, the Tootsie Roll remains the consistent and defining candy offering.

4. Do all Planet Fitness locations give out Tootsie Rolls?

The vast majority of Planet Fitness locations participate in the Tootsie Roll giveaway. However, it’s possible that some independently owned franchises may choose not to. It’s always best to check with your local Planet Fitness to confirm.

5. Are there any health risks associated with Planet Fitness giving out candy?

There is a valid concern that giving out candy at a gym is counterintuitive and could potentially contribute to unhealthy eating habits. However, Planet Fitness argues that the Tootsie Rolls are offered in moderation and are intended as a playful reminder not to take fitness too seriously. They also offer fitness guidance and resources for members who want to improve their health.

6. How much does it cost Planet Fitness to provide Tootsie Rolls?

The cost of providing Tootsie Rolls is relatively low compared to their overall marketing budget. Tootsie Rolls are an inexpensive candy, especially when purchased in bulk. The marketing value and brand recognition they generate far outweigh the cost.

7. Do Planet Fitness employees get to eat the Tootsie Rolls?

Yes, Planet Fitness employees are generally allowed to partake in the Tootsie Rolls along with the members. It contributes to the relaxed and friendly atmosphere that the company aims to create.

8. Has Planet Fitness received any negative feedback about giving out Tootsie Rolls?

Yes, there has been some negative feedback. Critics argue that it sends a mixed message about health and fitness, especially considering the rising rates of obesity and diabetes. Some believe it undermines the efforts of members who are trying to lose weight or adopt a healthier lifestyle. However, Planet Fitness stands by its strategy, arguing that it’s about promoting a balanced and non-judgmental approach to fitness.

9. Does the company have any plans to stop giving out Tootsie Rolls?

As of now, there are no indications that Planet Fitness plans to discontinue the Tootsie Roll giveaway. It’s become an integral part of their brand identity and a key differentiator in the fitness market.

10. Are there any sugar-free or alternative options offered instead of Tootsie Rolls?

Planet Fitness primarily offers regular Tootsie Rolls. While some locations might occasionally have alternative candies available, there is no consistent sugar-free or healthier option provided as a standard offering.

11. How do members typically react to the Tootsie Roll giveaway?

Most members react positively to the Tootsie Roll giveaway. They see it as a fun and quirky aspect of the Planet Fitness experience. Many appreciate the lightheartedness and the reminder that fitness doesn’t have to be overly restrictive.

12. Is the Tootsie Roll a symbol of the larger Planet Fitness philosophy?

Absolutely. The Tootsie Roll encapsulates the core values of Planet Fitness: affordability, accessibility, and a “Judgment Free Zone.” It represents their commitment to creating a welcoming and non-intimidating environment where everyone feels comfortable pursuing their fitness goals, regardless of their current fitness level or dietary choices.